Tucked inside Accra New Town, one of Ghana’s busiest hubs for commercial printing, is a shop that never rests. In the midst of the steady buzzing of machines and the shuffle of late-night orders, Lift Design is quietly and consistently growing to become a driving force behind how businesses across the country bring their brands to life.
At the center of it all is founder Eric Nana Yaw Amissah, a designer turned entrepreneur who is now steering Lift Design into its next chapter through the Master of Business Creation (MBC) Global program at the University of Utah’s David Eccles School of Business. For Amissah, the program is more than just a degree. It is an extension of his vision, giving him the tools to structure growth and refine a business he has been building, quite literally, from the ground up.
From flyers to full-scale offset printing, and from custom branding to high-resolution color separation, Lift Design has grown into a trusted partner for companies across Ghana. What sets it apart is its early embrace of innovation. It was the first in the country to introduce computer-to-plate technology for pre-press work, bringing in a faster and more accurate process that is also widely adopted across the industry.
Amissah is a self-taught designer whose journey into printing was more of a discovery than a plan. His curiosity evolved into passion after gaining exposure in the local printing press. He began freelancing while still in secondary school, juggling design work with classes, and eventually saved enough to open a small shop of his own.
“I realized I had an artistic lifestyle,” he said. “It’s something I didn’t learn in school, it came naturally.”
That natural talent, combined with his relentless drive, laid the foundation for Lift Design. As the business grew, Amissah invested in premium equipment, including the McLantis Computer to Plate system and a suite of Canon print tools. These upgrades gave Lift Design the ability to take on everything from urgent newspaper runs to large-scale production jobs, all at competitive prices.
“Our machines run 24/7,” Amissah said. “Even when people are sleeping, work is still moving. I actually like pressure jobs with tight deadlines.”
But speed is only part of the story. Lift Design is built on a culture of quality. Every print job is reviewed with care. The work gets done quickly, but never at the expense of how it turns out.
“We pay attention to detail,” Amissah said. “We deliver what our clients want their brand to represent.”
That dedication is fueling some bold goals. Lift Design aims to handle 40 percent of all printing jobs for banks in Ghana and to provide 80 percent of color separation for mass-production firms across the country. The company also seeks formal recognition from Ghana’s national printing bodies, a step toward greater industry leadership.
While on a search for opportunities to accomplish set goals, Amissah was drawn to the MBC program for its focus on entrepreneurship, structure, and scaling. “The name alone, Master of Business Creation, spoke to me,” he said. “It’s aligned with my dreams.” For Amissah, the program represents more than just academic growth — it’s a stepping stool towards building something meaningful and built to stand the test of time.
And as the presses continue running through the night in Accra, one thing is clear. Lift Design’s success is built on more than machines; it’s driven by purpose and a restless drive to make a difference.
To learn more about Lift Design, visit liftdesigngh.com.
Excellent and informative article